With warm weather just around the corner now is a great time to spruce up your online store with a little Spring-cleaning. Here are some ideas to get you started on now so you’re ready to roll come Spring.
Fresh content
While you’re in your site cleaning up old information, tidying up your admin and deleting outdated content be sure to think about adding something new. Do you have all the latest social media channel logos? Maybe it’s time you gave Google+ a go or added social icons to all your product pages. Did you receive some great customer feedback over the holidays? Consider creating a new page dedicated to testimonials. MaxEXP makes setting this up a breeze plus it’s a great way to show off your accomplishments and add credibility. Whatever your approach, trying new tactics is a fresh idea.
Make your design blossom
Did you leave Christmas decorations hanging up? Check your site and be sure to remove any references to the holidays so you can start decorating for Spring. This time of year is the best opportunity for some vibrant new design work. Has your homepage become cluttered? Do you templates need a makeover? We have lots of ideas to help you spruce up your sight and make for a better user experience. Plus, you want to start thinking about the big spring holidays – mother’s day, father’s day, graduation, Easter – and start planning your graphics and promotions accordingly.
Easy, Breezy Discounts
Looking to make room for new products or remove some of the clutter? The MaxEXP Discounts tool is an easy way to create promotional campaigns and programs that reward customers for their engagement and purchasing habits. Plus, the MaxEXP Discounts tool is 100% coupon-free and doesn’t require the consumers to remember any codes, click any links or take any action outside of their normal purchasing habits.
Looking to sprout some new marketing campaigns this Spring? Combine the MaxEXP Discounts tools with social media campaigns (Facebook, Twitter, Blog, etc.), throw in MaxEXP auto-emails and watch the ROI grow.
Prune your content
Maybe you went a little keyword overboard this winter and have a few too many layers. Review your keywords and evaluate which ones are the most important and adjust your product content accordingly. Peal off some of the layers and keep your content simple. If you’re adding keyword content for content sake you’re not doing your customers any favors. Plus, Google doesn’t care about your keywords like it used to so tighten up your copy and create content that is meaningful to your customers.
You may also want to update your testimonials page or about us page with any news from the past year. This will help with SEO and keep your content fresh.
Submit your site
Now that the dust has been swept away be sure to resubmit your site to the appropriate search engines. Here are direct links to help you get started:
Our team of e-Commerce experts are here to help you with the heavy lifting so that your Spring-cleaning goes smoothly. Call us today to find out how you can add new features to your site this year that are aimed at helping your online store grow.