Now that the holidays are over, and the decorations are down, it's time to set your sights on building off your seasonal success. Traffic volume and email lists have likely grown, and it's up to you to keep them coming back for more.
We've got some great ideas that are targeted to help you build and maintain your customer relations.
Follow-Up / Review Emails:
A great way to get customer feedback, and build loyalty at the same time, is to ask them to review the products they bought. A week or two after the purchase follow up with a request to review the item. You should consider some type of incentive like discounts or free shipping for writing a review. MaxEXP's new Ratings and Reviews feature puts customer feedback at the forefront.
Recommender Feature:
MaxEXP is loaded with different ways to recommend your products based on customers' purchases or products they browsed. For example, when a customer makes a purchase, recommended products can be added to their confirmation email. You should also display recommended products on the shopping cart page.
Product Lifecycle Emails:
Do your products have accessories or could be part of a kit? MaxEXP allows you to design an email to help you stay in touch with customers who bought a particular product and offer a discount - or free shipping - on those product accessories or complementary items.
Newsletter:
Stay in touch with your customers that want to hear from you. MaxEXP provided several hands-on or hand-off ways of sending relevant, compelling and consistent newsletters and/or emails.
Overstock Sale:
Got overstocked products from the holidays? Have a sale on those products and offer free shipping for orders over a specified amount. This way you're clearing out excess inventory and also incentivizing the customer to make additional purchases.
Declare Your Own Holiday:
Between now and the next big shopping season are the expected holiday sales. Why not do something unexpected? Throw a sale that is uniquely you! Whether you tie it into an event or just pick a day, have a sale for your customers for no other reason than to show your appreciation.
Call today to learn about more ways MaxEXP can help you keep your holiday momentum.