It's not too late to get your holiday SEO strategy on track so you can make the most of your efforts this season. We've got some tips to help you "wrap" it up in time for the holidays.
Promote Your Promotions:
If you’re running any holiday promotions like products 20% off or Free Shipping, be sure to update your title tags and meta descriptions so these promotions display in search results.
Take the Guess Work out of Holiday Keywords:
Instead of guessing at what the best holiday keywords are, why not analyze the data you already have to make a wise decision. Look at your Google Analytics from last year to see which keywords converted sales. You could also use Google Insights and Google Trends to spot patterns in keywords that may be becoming popular and utilize them for some potential spikes around the holidays.
Consider a Gifts by Prices Pages:
You may want to consider special landing pages offering gifts by price categories. You can leverage the SEO attributes of these special pages and include holiday keywords too. Shoppers are always looking for bargains, so a “Gifts under $50” category could bring in sales and SEO during the holidays by optimizing for the term "Gifts under $50" in the title tag, URL, and meta description. Plus, Gifts by price categories can be updates for many holidays and bring added value all year long.
Incentivize Previous Customers:
Now is a great time to send out an email to your customers requesting them to review a past purchase. These requests have even greater impact if you can offer an incentive, like 5% off, on the next purchase. Not only do ratings and reviews add UGC that can increase sales, it may also assist in getting you ranked for additional long-tail keywords you may not currently target in your SEO strategy.
Update your Sitemap:
When was the last time you submitted an updated XML sitemap to the search engines? This is a quick and easy way to make sure they have all your new category and product pages indexed and updated.
Pay it Forward:
Consider a campaign where you donate a certain percentage of sales to a specific charity or to Hurricane Sandy victims. Everyone loves to give back, and this is a great way to increase sales while doing good for others. Run a campaign on your Facebook to increase your social outreach and increase links back to your online store for increased SEO.
Check Your Site’s Health:
You want to make sure your site is in good “health.” Google Webmaster Tools will alert you of any crawl errors or other issues you your site might. Fix any 404 errors and review your crawl stats to understand how many pages are crawled per day and how much time is spent downloading pages. Remember, if Google isn’t crawling your site properly you could miss out maximizing your indexation, which will affect your overall rankings.
Call (800) 808-8696 or contact your client manager today to learn more about how MaxEXP will help give your business the competitive edge and prepare you for the upcoming holiday season.