To encourage sales and increase conversions this shopping season you may want to consider giving back to your customers. We come up with a few ideas to reward your customers so they purchase from your store and spread the joy.
Free Gift with Purchase:
Savvy online shoppers are generally shopping a few sites at once. Consider a free gift with purchase to encourage them to choose your store. This could be a low-cost to you up-sell by utilizing overstock items or discounted products from a manufacturer.
Use the Recommender to Up-Sell:
Assist your shoppers searching for gifts by displaying similar products and/or product accessories. Showcasing these items on your product detail page and shopping cart page could provide that extra incentive needed to make a purchase.
Become the One-Stop Shop:
Create landing pages that turn your web storefront into a one-stop shopping destination. Promote different sales and drive multiple purchases by cross-promoting items that fit a certain theme like holiday gifts for him or last minute ideas. You can also make gift buying easy by offering Wish Lists and Gift Certificates. Be sure to promote these on the homepage during the holiday season.
Rethink Your Return Policy:
A good return policy gives shoppers the confidence to make a purchase on your site, especially when shopping for gifts. eBay Consumer Research has found that 21% of nonbuyers stated "lack of return policy" as the reason they buy elsewhere. Consider keeping holiday returns simple by offering something like "free returns on unopened items until January 31." The lack of a long list of rules to follow and a free return policy could be the difference when it comes to converting the sale.
Win Over Customers with a Great Follow Up:
Sending a follow up email is a great way to build customer loyalty and benefit your site at the same time. Follow up with a thank you discount on their next purchase and be sure to ask them to review any products they purchased as well. Ratings and Reviews add value to your site and help your shoppers make decisions. You should also include popular products in this email to get them back shopping on your site.
Pay it Forward:
Consider a campaign where you donate a certain percentage of sales to a specific charity or to Hurricane Sandy victims. Everyone loves to give back, and this is a great way to increase sales while doing good for others. Run a campaign on your Facebook to increase your social outreach and increase links back to your online store for increased SEO.
Looking to the Future:
Don't forget to create specific tracking links for your campaigns so you can measure their success. This will help you determine where to focus your marketing efforts next year...which will be here before you know it!
Call (800) 808-8696 or contact your client manager today to learn more about how MaxEXP will help give your business the competitive edge and prepare you for the upcoming holiday season.