Top 3 Holiday Campaigns:
1. Free express shipping
2. Buy more, save more
3. Post-holiday
Top Days for Holiday Sales Conversions:
- Black Friday (Fri. after Thanksgiving): 23%
- November 28: 17%
- November 30: 17%
- December 6: 17%
- Cyber Monday (Mon. after Thanksgiving): 16%
We've come up with a few free shipping ideas to get you started.
1. Increase sales by displaying a message on the shopping cart page reminding shoppers that they are eligible for free shipping on specified minimum orders. If spending just an additional $10 more means free shipping, most consumers are likely to do so.
2. You may also want to consider activating a 24-hour 'Express Shipping Sale' that includes both free and express shipping when they spend a specified minimum amount. Having the sale for 24-hours allows you to control the cut off for express delivery, creates urgency and increases sales.
3. Remember National Free Shipping Day: December 17 is officially National Free Shipping Day(seriously). To stay competitive you should definitely consider free shipping on this day.
Our MaxEXP guest checkout feature, combined with our already quick and easy checkout process, is sure to help convert shoppers who may be on your site solely to buy gifts for their family and not themselves. There's no need for shoppers to create an account, just make their selections and checkout!
Call (800) 808-8696 or contact your client manager today to learn more about how MaxEXP will give your business the competitive edge and prepare you for the upcoming holiday season.